Volunteer-led • Military family focused

Bringing military families together through the power of sports.

Salute to the Season creates community experiences where active-duty service members and military families can connect, recharge, and simply enjoy the game together.

Current flagship program: Salute to the Season — NFL

2026 Salute to the Season event card for the West Point Community, Sunday, October 11, 2026. NFL viewing, Madden, food, games, family activities, and gifts and giveaways from NFL teams and supporters.
29 of 32 NFL teams supported the inaugural 2025 event
2025 Founded at the U.S. Air Force Academy community
2026 Year Two continues in the West Point community
Our Mission

Connection, morale, and a little normalcy.

Military life can move families far from home, favorite teams, familiar traditions, and lifelong support systems. Salute to the Season uses sports as a common language — a reason to gather, laugh, compete, watch the game, and build community.

The goal is simple: create memorable, family-centered experiences that strengthen connection and quality of life for military communities.

How it started

One idea. One volunteer. A response nobody expected.

Salute to the Season began in 2025, when founder Tony Russell was serving as a Resident Council volunteer at the U.S. Air Force Academy. Being a veteran himself, Tony Russell wanted an opportunity to bring military members and their families together who may otherwise be experiencing separation or general familial strain from the demanding life and career of the military.

Growing up in southeast Texas, Tony Russell spent his whole life seeing how football united communities. Through this, he realized that the NFL is a foundational American institution that has brought people together for decades. The revelation that football is a community-building event sparked the idea for Salute to the Season.

Inspired to make a difference in his community, he began reaching out to NFL teams to try to coordinate a community event focused on active-duty service members and their families. By the time the inaugural event arrived, 29 of the NFL’s 32 teams had shown their support through donations and regular correspondence with the founding member, Tony Russell.

In 2026, Tony and his family relocated to West Point, and with it came the opportunity to expand on his mission. Salute to the Season is now entering Year Two with a bigger goal: to build a lasting initiative focused on military families that can expand beyond one event and a specific sport.

2026 Flagship Event

Salute to the Season — NFL

Sunday, October 11, 2026 • West Point military community

Football and game-day viewing scene
01
Watch together

NFL Viewing

Shared game-day viewing that brings fans, neighbors, and military families together in one community space.

Game controller and football video game scene
02
Play together

Madden Gaming

Friendly competition and console gaming centered around Madden NFL 27 — with bragging rights on the line.

Military family community activity scene
03
Make a day of it

Family Activities

Food, games, kids' activities, and easy reasons for families to stay, laugh, and spend the day together.

Gift bag and fan merchandise
04
A little extra

Gifts & Giveaways

Special items from NFL teams, athletes, brands, and supporters go directly to the event and military families.

Not a Fundraiser

Nothing donated is sold or auctioned.

Any donations or proceeds are directly used for the event or provided to active-duty service members and military families as gifts, prizes, or giveaways.

Partner With Us

There are many ways to make the day better.

Salute to the Season welcomes in-kind donations from sports organizations, athletes, media companies, brands, and community partners.

Fan & Team ItemsApparel, hats, footballs, flags, lanyards, fan packs, signed memorabilia, and promotional items.
Family GiveawaysGift cards, subscription codes, gaming accessories, electronics, and family-friendly products.
Event SupportFood, snacks, hydration, audio/video equipment, décor, and event supplies.
ExperiencesShort video messages, athlete/foundation merchandise, digital experiences, or creative support your organization feels fits the mission.
Interested in helping?

We would be grateful to hear what your organization feels is possible.

Email Tony
NEXT
Built to Grow

Football is the beginning — not the limit.

The long-term vision is to use the same community-first model across additional sports and seasons, creating more reasons for military families to gather throughout the year.

Contact

Let's build something meaningful for military families.

Teams, athletes, brands, media organizations, and community partners are welcome to reach out.